America’s Army starts with the recruiting process. A recruiter's job is to sustain an all-volunteer Army. They are the Army’s trusted ambassador to the American people. By illustrating Army values and demonstrating the Warrior Ethos: Always place the mission first, Never accept defeat, Never quit and never leave a fallen comrade. A major way for the Army to do this is through television. When they make their commercials they display what the Army stands for.
On the other hand you have the Ukrainian Army trying to recruit you. They tell you that you can get tons of girls if you join their army.
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